SERVICES

Cultural & Consumer Intelligence

I deliver research-led insights that help you decode how your existing - or future - audience think, feel, and behave, now and in the years to come. By combining cultural analysis with qualitative or quantitative methods, my work surface the shifting values, identity narratives, and emotional drivers that influence consumer decisions. Through in-depth interviews, UX journey mapping, or persona development, I uncover the human truths that will shape your brand positioning, creative direction, experience design, and innovation ensuring your strategies are grounded in relevant, real-world consumer understanding.

Past Projects: The Feels Barometer ; Unlocking whitespaces at the intersection of fitness and beauty

Foresight Research & Vision

I anticipate emerging behaviours, cultural shifts, and innovation opportunities before they go mainstream. Whether you’re validating long-term positioning, identifying next-gen growth spaces, or aligning your brand with evolving lifestyle patterns, I deliver insight-driven outputs that inform product development, marketing strategy, investment decisions, and brand evolution.

Past Projects: The Future of Productivity in France ; The Future of Health & Wellness in LATAM

Brand & Marketing Strategy

I conduct brand audits, consumer research, and positioning work to clarify your value proposition and inform creative direction. I map your competitive landscape to identify whitespace and differentiation opportunities, and provide visual research reports to guide packaging, campaign, and social content direction. My work ensures your brand is distinct, future-facing, and aligned with both cultural context and commercial goals.

Past Projects: Reimagining a cult community ; Archetypes of leadership

Owned Content Strategy & Thought Leadership

From trend reports and whitepapers to internal publications, newsletters, and thought leadership features, I help you define the narrative, tone, and themes that anchor your brand’s voice. I can also set up strategic content calendars aligned with your business goals and audience mindset, ensuring consistent and purposeful output across platforms. While I don’t manage day-to-day content creation, I can lead or support select projects, bringing in collaborators if needed.

Past Projects: Brand strategy reports for WGSN ; Thought leadership piece on conscious fashion