SERVICES

I help you decode the cultural shifts and future trends shaping your audience. Together, we’ll uncover the ideas that matter most and turn them into clear messages and stories that bring your brand vision to life and connect with the people you want to reach.

Consumer Research

Understand your audience on a deeper level. I design and run qualitative research, from interviews to shopalong, online diaries and focus groups, to uncover what people really think, feel, and need about a topic. These insights will give you the clarity to shape stronger brands, products, and strategies.

Trend Forecasting

See what’s coming next. I track emerging behaviours, cultural shifts, and lifestyle patterns before they go mainstream, giving you insights to anticipate change. These forecasts help you spot opportunities, shape products, and keep your brand one step ahead.

Communication Strategy

Clarify your message and stand out in the market. I help define your value proposition, map your competitive landscape, and uncover opportunities for differentiation. The result is a clear strategy that guides campaigns, content, and creative direction.

Content Creation

Bring your strategy to life with copy that converts and builds brand equity. I lead the development of content calendars and key projects like newsletters, social media scripts, and blog posts that shape your brand’s voice and connect with your audience meaningfully.