SERVICES

I help you decode the cultural shifts and future trends shaping your audience. Together, we’ll uncover the ideas that matter most and turn them into clear stories, products and experiences that bring your brand vision to life and connect with the people you want to reach.

Consumer Research

Understand your audience on a deeper level. I design and run consumer research, from interviews to shop-along, online diaries and focus groups, to uncover what people really think, feel, and need about a topic. These insights will give you the clarity to shape stronger brands, products, and strategies.

Trend Forecasting

See what’s coming next. I track emerging behaviours, cultural shifts, and lifestyle patterns before they go mainstream, giving you insights to anticipate change. These forecasts help you spot opportunities, shape products, and keep your brand one step ahead.

Brand Strategy

Clarify your strategy and stand out in the market. I help define your value proposition, map your competitive landscape, and uncover opportunities for differentiation and innovation. The result is a clear strategy that guides campaigns, content, creative direction and beyond.

Content Creation

Bring your strategy to life with impactful content. I lead the development of bespoke content ecosystems that convey your brand’s vision and mission, and connect with your audience meaningfully.