Hi! I’m Inês. I translate consumers’ shifting values and behaviours into actionable communication strategies for your brand. I help ensure your products, campaigns, and retail experiences resonate with your audience and deliver the impact you’re aiming for.




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SERVICES & STRATEGIC OUTCOMES

Consumer Research ✺ I uncover deep audience understanding ; what people think, feel, want, and do, so you can make informed decisions rooted in real-world insights, not assumptions.

Trend Forecasting ✺ I reveal where culture and categories are heading next, helping you stay ahead of shifts, spot emerging opportunities, and future-proof your brand and marketing.

Communication Strategy ✺ I transform insights into direction, shaping positioning, messaging, and packaging cues that truly connects with your audience and sets you apart in the market.

Content Creation ✺ I ideate content strategies that resonate with your audience across social media and beyond, while reinforcing your brand identity and what it stands for.