Hello! I’m Inês, a trilingual* consumer research and strategy consultant with a background in journalism and a sharp eye for what makes people tick.

I spent the first few years of my career in news media, editing consumer lifestyle stories for international publications and television. From 2009 to 2020, I worked my way up from intern to managing editor, developing a strong editorial instinct and a deep understanding of how people live, shop, and engage with brands, particularly in the lifestyle and luxury space.

Today, I help B2C brands decode cultural shifts and connect more meaningfully with their audiences. I work remotely and independently across time zones, which is usually somewhere between Sydney, London, or Paris!

When I’m not in front of my computer, you can find me in the gym, hiking or skiing, taking photos, thrifting for unexpected gems in charity shops, or hosting (overly elaborate) dinners for my family and friends. I also write and create content on Substack, Youtube, Instagram and TikTok.

Check out my LinkedIn profile for my academic background and professional experience across journalism, trend forecasting, consumer research, and brand strategy.

*The languages I speak are French, Brazilian Portuguese, and English.