I’m Inês, a trilingual* consumer research and strategy consultant with a background in journalism and a sharp eye for what makes people tick. I spent over a decade in media, writing and editing consumer stories for international publications and television. From 2009 to 2020, I worked my way up from intern to editor, developing a strong editorial instinct and a deep understanding of how people live, shop, and engage with brands, particularly in the lifestyle and luxury space.

Today, I run a boutique strategic insight practice helping brands decode cultural shifts and connect more meaningfully with their audiences. I work remotely and independently across time zones, leading research and strategy projects from wherever I am, which is usually somewhere between Sydney, London, and Paris.

When I’m not in front of my computer, you can find me doing reformer Pilates, hiking or skiing, thrifting for unexpected gems in charity shops, or hosting elaborate dinners for my family and friends.

Come say hi, I’m on social media @inesfressynet

Also on LinkedIn

*French, Portuguese, and English