Hello! I’m Inês, a trilingual* consumer research and communication strategy consultant with a background in journalism and a sharp eye for what makes people tick.

I spent the first few years of my career in news media, editing consumer lifestyle stories for international publications and television. From 2009 to 2020, I worked my way up from intern to managing editor, developing a strong editorial instinct and a deep understanding of how people live, shop, and engage with brands, particularly in the lifestyle and luxury space.

Today, I help B2C brands in the lifestyle industry, from beauty to personal tech, decode cultural shifts and connect more meaningfully with their audiences. I work remotely and independently across time zones, which is usually somewhere between Sydney, London, or Paris!

When I’m not in front of my computer, you can find me in the gym, hiking or skiing, thrifting for unexpected gems in charity shops, or hosting (overly elaborate) dinners for my family and friends.

I’m on social media @inesfressynet

And also on LinkedIn

*The languages I speak are French, Brazilian Portuguese, and English.