Hello! I’m Inês, a trilingual* consumer research and communication strategy consultant with a background in journalism and a sharp eye for what makes people tick.

I spent the first few years of my career in news media, editing consumer lifestyle stories for international publications and television. From 2009 to 2020, I worked my way up from intern to managing editor, developing a strong editorial instinct and a deep understanding of how people live, shop, and engage with brands, particularly in the lifestyle and luxury space.

Today, I help B2C brands in the lifestyle industry, from beauty to personal tech, decode cultural shifts and connect more meaningfully with their audiences. I work remotely and independently across time zones, which is usually somewhere between Sydney, London, or Paris!

When I’m not in front of my computer, you can find me in the gym, hiking or skiing, taking photos, thrifting for unexpected gems in charity shops, or hosting (overly elaborate) dinners for my family and friends. I enjoy sharing snippets of my life on my Substack, Youtube, Instagram and TikTok.

I also have a long-standing career in commercial modelling (since 2013!), collaborating with lifestyle brands on bringing their creative vision to life in this way.

Check out my LinkedIn profile for my academic background and professional experience across journalism, consumer research, and brand strategy.

*The languages I speak are French, Brazilian Portuguese, and English.